If you say you’re a doctor, it’s understood you help find remedies for ailments. If you say you’re a chef, that means you cook for a living. If you say you’re a public relations practitioner, you get a gigantic question mark.
It’s quite ironic that people whose duties include devising public awareness campaigns (PR people, myself included), have not yet found a way to clearly explain what on earth it is that they/we do.
According to the Public Relations Society of America, PR is defined as the “strategic communication process of engagement that manages the function of researching, communicating and collaboration between organizations and publics to build mutually beneficial relationships and achieve mutual understanding and realize goals.”
The sad reality is, people don’t roll with PRSA’s definition. They pretty much define PR with the humorous image below (special thanks to Dr. Shen for sending this my way).
To my colleagues, enjoy, laugh, cry, or make a difference in our field by getting the message out there. I know I will.