Public relations trailblazer makes guest appearance at SDSU

The following is an article I wrote about Marisa Vallbona’s recent presentation for The Association for Hispanic Media Professionals. AhMP is an on-campus, student-run organization, and I serve as the public relations chair.

I had the privilege of meeting Marisa at the Hispanic Public Relations Association gala and scholarship ceremony in October of 2010. When asking her to be a guest speaker for my organization, she demonstrated a keen and genuine interest in coming to talk to future practitioners.

Read below to learn more about her dynamic presentation 🙂



Marisa Vallbona webMarisa Vallbona, APR, Fellow PRSA

SAN DIEGO − Standing before a class of over 30 students on the campus of San Diego State University, Marisa Vallbona didn’t mince her words.

“Always be in full disclosure,” Vallbona said to the group from the School of Journalism and Media Studies. “What you do is a reflection of your organization. It takes a lifetime to build a reputation and only a second to shatter it.”

The La Jolla-based public relations practitioner was a guest of The Association for Hispanic Media Professionals student chapter on Nov. 18.

Her presentation, entitled “Ethics in PR and Social Media,” was part of AhMP’s guest speaker series. The series brings in top media leaders, Hispanic and non-Hispanic, to educate students on various industry-related topics.

Vallbona’s presentation revolved around how to conduct oneself ethically while communicating via social media. She shared her experience not only as a professional in the field, but as a national board member of the Public Relations Society of America and the ethics officer for the PRSA San Diego/Imperial Counties Chapter.

Vallbona is president of CIM Incorporated and co-founder of PRConsultants Group Inc. She has offices in La Jolla and Los Angeles.

For more information on Vallbona, visit or follow her on Twitter @marisavallbona

For more information on the Association for Hispanic Media Professionals, visit or follow us on Twitter @ahmp_sdsu