Musicians, brace yourself – my life just got better, a whole lot better; I am going to the NAMM show. Yes, the world’s most important music products trade show.
Celebrities and music industry professionals will make their yearly pilgrimage to the NAMM show which takes place at the Anaheim Convention Center every year. This year’s NAMM show will take place Jan. 13-16.
The NAMM show is the largest and oldest music trade show, and it’s a rare event where music magic happens: celebrity spottings left and right, connections, business, live music and networking with music giants all under one roof. To learn a bit more about this exciting event, I suggest you read an article I wrote about NAMM earlier this year.
Although I went to the 2010 NAMM show, the 2011 one will be quite different. I am not going as a visitor, exhibitor, buyer, distributor or artist. I am going as one of the 2011 NAMM President’s Innovation Award recipients.
The NAMM President’s Innovation Award is a grant that NAMM provides to undergraduate and graduate students who are pursuing a career in the music products industry. Students interested in applying filled out a scholarship application that consisted of several in-depth questions. Applicants also had to answer essays, upload a résumé and recommendation letters. It was no easy task, but the reward is worth all the effort invested.
In addition to granting access to the more than 1,500 music products exhibits that make up the NAMM show (very exclusive and not open to the public), the award helps with travel needs and expenses to attend the show. I will also participate in the “Generation Next” program, which is a collegiate program designed to provide future industry professionals with learning and networking opportunities. All of this while bumping into celebrities and music giants. What more can Ms. Guitar & PR wish for?
Joe Lammond, NAMM President and CEO, said about the award, “Our goal in supporting these young professionals and inviting them to the NAMM Show is to provide them with educational tools, trade insight, and networking opportunities, and to mentor the best and brightest students who may one day become the future leaders of our industry.”
The anticipation for the NAMM show is taking over my mental sanity. I can’t wait to keep you all in the loop.
Thank you, NAMM, for investing in a serious student who will make a positive difference in the music products industry.
To read the official release from NAMM and to view the complete list of winners, click here.
To read my 2010 NAMM recap, click here.
To see an entire photo gallery of my 2010 NAMM celebrity spottings, click here.